Xcon is more than a brand, its a story, a family, a reason, a new face to struggle and my own outlet for creativity.

Bringing Xcon to life has been a goal of mine for a long time. Xcon was born in the summer of 2016 inside a WA prison. An idea that came to mind while I was serving my sentence. I am a representation of perseverance, breaking out of societal expectations of an X convict.   

I don’t feel defined by a number used to identify me or a record used to to restrict and limit my opportunities. 

– Omar Yaqubi